Trademarks

Trademarks

Intellectual property in the fashion world
Author: Boyana Boyadzhieva Fashion, as a field of continuous development, penetrates into every aspect of our lives and has a significant impact on: culture - fashion has always been intertwined with culture, reflecting societal values, norms and trends. Fashion designers often draw[...]
Absolute grounds for refusal of registration of a trademark
Author: Boyana Boyadzhieva Registered trademarks are critical assets that help businesses distinguish their goods or services from those of their other competitors, while giving them the right to oppose the use of similar and/or identical marks to their mark by others for[...]
Trademark protection on e-commerce platforms
Author: Victoria Georgieva E-commerce is an essential marketing channel nowadays, and e-commerce platforms are crucial for trading goods online. Big online retailers have huge daily sales. However, sometimes they face complaints and intellectual property issues, resulting in losses and penalties. This turns[...]
Why register a trademark?
Author: Boyana Boyadzhieva Intellectual property plays a vital role in creating and protecting brand identity, which can often become a company's most valuable asset. The best way to protect it is to register it as a trademark.Under Bulgarian law, a trademark can[...]
What does adding the TM and R symbols next to trademarks mean?
Author: Boyana Boyadzhieva In practice, we often notice trademarks that are marked with one of two symbols - ™ or ®. Both symbols are associated with the protection of intellectual property and the commercial image of an enterprise. However, these symbols have[...]
The Metaverse – virtual Reality or real virtuality?
Author: Preslav Baldzhiev What is the Metaverse? What legal issues lie behind this term? To what extent are the legislations prepared for such a digital phenomenon? All questions whose answers remain in the realm of conjecture, or at least will remain until[...]
Digital marketing and intellectual property as a way to establish a business brand
Author: Preslav Baldzhiev What distinguishes a successful brand owner from an enthusiastic entrepreneur who has embarked on another new challenge? How have brands like Nike, Adidas, Bvlgari, Ferrari, Mercedes-Benz, BMW, and many others become what they are now? Why are many of[...]
Mediation in Intellectual property
Author: Preslav Baldzhiev This article will provide more information about mediation in intellectual property as an alternative method for resolving disputes. Conflicts between two or more people are common, regardless of the field in which they practice. Disputes that arise do not[...]
Video games and Intellectual property
Author: Preslav Baldzhiev With the development of technology, consumers are getting more and more new ways to have fun. In the last 20 years, a significant part of the entertainment industry has been occupied by video games, which are increasingly displacing film[...]
Social media platforms and intellectual property
Author: Preslav Baldzhiev Everyone has heard of the Land of Opportunities. Now, these opportunities are increasingly provided by the Internet and its social media platforms, which are extremely convenient for all artists, amateurs, and producers. The wide range of people reached by[...]