Author: Victoria Georgieva E-commerce is an essential marketing channel nowadays, and e-commerce platforms are crucial for trading goods online. Big online retailers have huge daily sales. However, sometimes they face complaints and intellectual property issues, resulting in losses and penalties. This turns[...]

The protection of intellectual property as an intangible asset is of utmost importance for any business, especially when it comes to a trademark, whose function is to distinguish the goods and/or services of one person from those of others. Of course, the[...]

Very often, in most cases, above the logo itself, we see the designation ™ or ®. What does the placement of these symbols actually mean? The purpose of this article will be to provide more clarity on the difference between TM and[...]

Author: Preslav Baldzhiev What is the Metaverse? What legal issues lie behind this term? To what extent are the legislations prepared for such a digital phenomenon? All questions whose answers remain in the realm of conjecture, or at least will remain until[...]

Author: Preslav Baldzhiev What distinguishes a successful brand owner from an enthusiastic entrepreneur who has embarked on another new challenge? How have brands like Nike, Adidas, Bvlgari, Ferrari, Mercedes-Benz, BMW, and many others become what they are now? Why are many of[...]

Author: Preslav Baldzhiev This article will provide more information about mediation in intellectual property as an alternative method for resolving disputes. Conflicts between two or more people are common, regardless of the field in which they practice. Disputes that arise do not[...]

Author: Preslav Baldzhiev With the development of technology, consumers are getting more and more new ways to have fun. In the last 20 years, a significant part of the entertainment industry has been occupied by video games, which are increasingly displacing film[...]

Author: Preslav Baldzhiev Everyone has heard of the Land of Opportunities. Now, these opportunities are increasingly provided by the Internet and its social media platforms, which are extremely convenient for all artists, amateurs, and producers. The wide range of people reached by[...]

This publication will provide more information about the licensing of a European Union trademark. Both registered European Union trademarks and applications for registration of European Union trademarks may be the subject of license agreements (licenses). A trademark license is a contract under[...]

This publication will provide more information about the transfer of a European Union trademark. The transfer is a change in the ownership of a European Union trademark or a European Union trademark application. The transfer from one proprietor/applicant to another is mostly[...]