Author: Boyana Boyadzhieva Licensing and franchising are highly sought-after forms of business collaboration - they reduce the risk of failure as the product or service being licensed or franchised has already proven successful in the marketplace.But how do we choose which form[...]

Introduction Selling domains has been an extremely profitable business for years, with domain users managing to make significant profits over the amount they paid to use the domain up to the time of the transfer transaction. When transferring the right to use[...]

Author: Boyana Boyadzhieva In response to the rapid development and expansion of social networks, the advertising industry has been forced to develop new marketing strategies to successfully reach its target audience. Among the most effective and lucrative marketing tools is the modern[...]

Author: Preslav Baldzhiev The digitalization of the world has made every action possible through software code. This has led to the creation of an environment in which the human factor is minimized and the activities of employees are facilitated as much as[...]

Author: Preslav Baldzhiev The contract law is a comprehensive branch of the law as a science, due to the large number of named and unnamed contracts, which are regulated in the Law on Obligations and Contracts. With the conclusion of contracts or[...]

Introduction The Benelux Intellectual Property Office has developed and provided the i-DEPOT service, which is a register of information whose confidentiality has been maintained. Another similar service is WIPO PROOF, which was developed by the World Intellectual Property Organization. Anyone can take[...]

In 2019, the Law on the Protection of Trade Secrets was adopted and entered into force. With the adoption of the new Act, Bulgaria transposed Directive (EU) 2016/943 of June 8, 2016. The adoption of the Law on the Protection of Trade[...]

Introduction In May 2020, the World Intellectual Property Organization (WIPO) launched an entirely new online business service called WIPO PROOF. WIPO PROOF provides evidence through a digital fingerprint (token) containing the date and time of a digital file in order to verify[...]

Most companies have valuable information that their competitors do not have access to, such as process, method, and more. Such information can be protected by various means. One of them is the protection of this information as a trade secret. In Bulgaria,[...]

In recent decades, the IT sector has been developing at an extremely fast pace due to the huge innovation potential that has been built into it, which many businesses have successfully used to increase production, respectively the sale of their products. The[...]