Author: Boyana Boyadzhieva Licensing and franchising are highly sought-after forms of business collaboration - they reduce the risk of failure as the product or service being licensed or franchised has already proven successful in the marketplace.But how do we choose which form[...]

Introduction Selling domains has been an extremely profitable business for years, with domain users managing to make significant profits over the amount they paid to use the domain up to the time of the transfer transaction. When transferring the right to use[...]

Author: Boyana Boyadzhieva In response to the rapid development and expansion of social networks, the advertising industry has been forced to develop new marketing strategies to successfully reach its target audience. Among the most effective and lucrative marketing tools is the modern[...]

Author: Preslav Baldzhiev The digitalization of the world has made every action possible through software code. This has led to the creation of an environment in which the human factor is minimized and the activities of employees are facilitated as much as[...]

Author of the original article: Krasimira Kadieva Author of the English version: Boyana Boyadzhieva I. Introduction This article will provide detailed information on the franchise agreement as well as the documentation accompanying the franchise. New businesses are being created every day all[...]

Introduction The Benelux Intellectual Property Office has developed and provided the i-DEPOT service, which is a register of information whose confidentiality has been maintained. Another similar service is WIPO PROOF, which was developed by the World Intellectual Property Organization. Anyone can take[...]

In 2019, the Law on the Protection of Trade Secrets was adopted and entered into force. With the adoption of the new Act, Bulgaria transposed Directive (EU) 2016/943 of June 8, 2016. The adoption of the Law on the Protection of Trade[...]

Introduction In May 2020, the World Intellectual Property Organization (WIPO) launched an entirely new online business service called WIPO PROOF. WIPO PROOF provides evidence through a digital fingerprint (token) containing the date and time of a digital file in order to verify[...]

Author: Krasimira Kadieva Translation of the article in English: Boyana Boyadzhieva I. Introduction Most companies have valuable information that their competitors do not have access to, such as formulas, algorithms, customer lists, production processes, methods, techniques and marketing strategies. This confidential information,[...]

Introduction Most companies have valuable information that their competitors do not have access to, such as information about a process, method, technique, etc. Such information may be protected by various methods. One of them is keeping the information as a trade secret.[...]