Author: Boyana Boyadzhieva In practice, we often notice trademarks that are marked with one of two symbols - ™ or ®. Both symbols are associated with the protection of intellectual property and the commercial image of an enterprise. However, these symbols have[...]

Author: Boyana Boyadzhieva Licensing and franchising are highly sought-after forms of business collaboration - they reduce the risk of failure as the product or service being licensed or franchised has already proven successful in the marketplace.But how do we choose which form[...]

Introduction Selling domains has been an extremely profitable business for years, with domain users managing to make significant profits over the amount they paid to use the domain up to the time of the transfer transaction. When transferring the right to use[...]

Author: Boyana Boyadzhieva In response to the rapid development and expansion of social networks, the advertising industry has been forced to develop new marketing strategies to successfully reach its target audience. Among the most effective and lucrative marketing tools is the modern[...]

Author: Preslav Baldzhiev The competent authorities at the level of the European Union approach the personal data of natural persons with particular attention. The big step towards the protection of this type of information was made with the preparation and entry into[...]

Author: Preslav Baldzhiev What is the Metaverse? What legal issues lie behind this term? To what extent are the legislations prepared for such a digital phenomenon? All questions whose answers remain in the realm of conjecture, or at least will remain until[...]

Author: Preslav Baldzhiev Personal data represents a huge part of the information flow that passes through the Internet. Whether we send the location of our new home so that our guests can find it more easily, or leave details such as names[...]

Author: Preslav Baldzhiev It is no secret that personal data is one of the most important and key resources used in business circles. This statement raises several questions, the most significant and the most ambiguous being the way in which this personal[...]

Author: Preslav Baldzhiev The hardware and software development of technology provides more and more opportunities to use the capacity of a computer system to its full potential. Whether using this capacity to play a video game at the highest video settings, watch[...]

Author: Preslav Baldzhiev What distinguishes a successful brand owner from an enthusiastic entrepreneur who has embarked on another new challenge? How have brands like Nike, Adidas, Bvlgari, Ferrari, Mercedes-Benz, BMW, and many others become what they are now? Why are many of[...]