Publications

Publications

The Metaverse – virtual Reality or real virtuality?
Author: Preslav Baldzhiev What is the Metaverse? What legal issues lie behind this term? To what extent are the legislations prepared for such a digital phenomenon? All questions whose answers remain in the realm of conjecture, or at least will remain until[...]
Personal data processing operations for which prior consultation is mandatory
Author: Preslav Baldzhiev Personal data represents a huge part of the information flow that passes through the Internet. Whether we send the location of our new home so that our guests can find it more easily, or leave details such as names[...]
Principles relating to the processing of personal data
Author: Preslav Baldzhiev It is no secret that personal data is one of the most important and key resources used in business circles. This statement raises several questions, the most significant and the most ambiguous being the way in which this personal[...]
The Deepfake content on the Internet
Author: Preslav Baldzhiev The hardware and software development of technology provides more and more opportunities to use the capacity of a computer system to its full potential. Whether using this capacity to play a video game at the highest video settings, watch[...]
Digital marketing and intellectual property as a way to establish a business brand
Author: Preslav Baldzhiev What distinguishes a successful brand owner from an enthusiastic entrepreneur who has embarked on another new challenge? How have brands like Nike, Adidas, Bvlgari, Ferrari, Mercedes-Benz, BMW, and many others become what they are now? Why are many of[...]
Software license agreement
Author: Preslav Baldzhiev The digitalization of the world has made every action possible through software code. This has led to the creation of an environment in which the human factor is minimized and the activities of employees are facilitated as much as[...]
Difference between a Data Controller and a Data Processor
Author: Preslav Baldzhiev With the entry into force of the General Data Protection Regulation (GDPR) in 2018, several changes took place to ensure the security of the average user. What is a Data Controller? The term Data Controller has its legal definition[...]
Data Protection Officer
Author: Preslav Baldzhiev With the entry into force of the General Data Protection Regulation (GDPR), new participants in the processing of personal data have been introduced. One of these new participants is the Data Protection Officer. What is a Data Protection Officer?[...]
Artificial intelligence and intellectual property
Author: Preslav Baldzhiev With the development of digital technologies, humanity is increasingly turning its attention to Artificial Intelligence (AI). Currently, AI is used in various fields – healthcare, it is built into more and more devices for everyday use (mobile devices, computers,[...]
Implementation of the GDPR in Bulgaria several years after the entry into force of the Regulation. The most common infringements of personal data protection rules.
Author: Preslav Baldzhiev On 25.05.2018, the General Data Protection Regulation (GDPR/Regulation) entered into force, which became fundamental not only for the EU but also for countries outside the European Union. According to Article 97, every 4 years, starting from 25.05.2020, the European[...]