Publications

Publications

Advantages of protecting the invention as a trade secret
Patents and trade secrets are extremely important assets for any company and are valuable tools for protecting inventions. But how do we decide whether it makes more sense to protect our invention by issuing a patent or keeping it secret? This article[...]
Trademark protection on e-commerce platforms
Author: Victoria Georgieva E-commerce is an essential marketing channel nowadays, and e-commerce platforms are crucial for trading goods online. Big online retailers have huge daily sales. However, sometimes they face complaints and intellectual property issues, resulting in losses and penalties. This turns[...]
Why is it important to register a trademark?
The protection of intellectual property as an intangible asset is of utmost importance for any business, especially when it comes to a trademark, whose function is to distinguish the goods and/or services of one person from those of others. Of course, the[...]
What does adding the TM and R symbols next to trademarks mean?
Very often, in most cases, above the logo itself, we see the designation ™ or ®. What does the placement of these symbols actually mean? The purpose of this article will be to provide more clarity on the difference between TM and[...]
Domain name transfer agreement
Introduction Selling domains has been an extremely profitable business for years, with domain users managing to make significant profits over the amount they paid to use the domain up to the time of the transfer transaction. When transferring the right to use[...]
Standard Contractual Clauses and Personal Data Protection
Author: Preslav Baldzhiev The competent authorities at the level of the European Union approach the personal data of natural persons with particular attention. The big step towards the protection of this type of information was made with the preparation and entry into[...]
The Metaverse – virtual Reality or real virtuality?
Author: Preslav Baldzhiev What is the Metaverse? What legal issues lie behind this term? To what extent are the legislations prepared for such a digital phenomenon? All questions whose answers remain in the realm of conjecture, or at least will remain until[...]
Personal data processing operations for which prior consultation is mandatory
Author: Preslav Baldzhiev Personal data represents a huge part of the information flow that passes through the Internet. Whether we send the location of our new home so that our guests can find it more easily, or leave details such as names[...]
Principles relating to the processing of personal data
Author: Preslav Baldzhiev It is no secret that personal data is one of the most important and key resources used in business circles. This statement raises several questions, the most significant and the most ambiguous being the way in which this personal[...]
The Deepfake content on the Internet
Author: Preslav Baldzhiev The hardware and software development of technology provides more and more opportunities to use the capacity of a computer system to its full potential. Whether using this capacity to play a video game at the highest video settings, watch[...]