Author: Boyana Boyadzhieva Fashion, as a field of continuous development, penetrates into every aspect of our lives and has a significant impact on: culture - fashion has always been intertwined with culture, reflecting societal values, norms and trends. Fashion designers often draw[...]

Author: Boyana Boyadzhieva Rapid technological advances and the emergence of cross-border technologies have fostered the phenomenon of mass digitalisation, as a consequence of which consumer behaviour has changed and expectations to receive online services at a click away have increased. This has[...]

Author: Boyana Boyadzhieva Registered trademarks are critical assets that help businesses distinguish their goods or services from those of their other competitors, while giving them the right to oppose the use of similar and/or identical marks to their mark by others for[...]

Author: Victoria Georgieva E-commerce is an essential marketing channel nowadays, and e-commerce platforms are crucial for trading goods online. Big online retailers have huge daily sales. However, sometimes they face complaints and intellectual property issues, resulting in losses and penalties. This turns[...]

Author: Boyana Boyadzhieva As a result of technological advancements and the proliferation of online trading platforms, the world has witnessed a remarkable shift in consumer behavior and perception of commerce. Online shopping offers unparalleled convenience and accessibility: with just a few clicks,[...]

Author: Boyana Boyadzhieva Intellectual property plays a vital role in creating and protecting brand identity, which can often become a company's most valuable asset. The best way to protect it is to register it as a trademark.Under Bulgarian law, a trademark can[...]

Author: Boyana Boyadzhieva In practice, we often notice trademarks that are marked with one of two symbols - ™ or ®. Both symbols are associated with the protection of intellectual property and the commercial image of an enterprise. However, these symbols have[...]

Author: Boyana Boyadzhieva Licensing and franchising are highly sought-after forms of business collaboration - they reduce the risk of failure as the product or service being licensed or franchised has already proven successful in the marketplace.But how do we choose which form[...]

Introduction Selling domains has been an extremely profitable business for years, with domain users managing to make significant profits over the amount they paid to use the domain up to the time of the transfer transaction. When transferring the right to use[...]

Author: Boyana Boyadzhieva In response to the rapid development and expansion of social networks, the advertising industry has been forced to develop new marketing strategies to successfully reach its target audience. Among the most effective and lucrative marketing tools is the modern[...]