Krasimira Kadieva contributed to the June edition of the ECTA Bulletin, with an article titled: “Acquired distinctiveness of trademarks through use under Bulgarian Law”.
In the article, Kadieva Kadieva examines Bulgarian legislation on proving acquired distinctiveness of a trademark as a result of use. Acquired distinctiveness allows a sign that is initially descriptive or devoid of distinctive character to be registered as a trademark when, as a result of its use, consumers begin to perceive it as an indication of commercial origin. The applicant must prove acquired distinctiveness for the specific goods or services through clear and convincing evidence of market share, duration and territorial scope of use, advertising investments and recognition among the relevant consumers in Bulgaria.
The publication reflects Attorney Kadieva’s extensive professional experience in the field of trademark law – a field she defines as both her professional passion and daily practice. The article would not have been possible without the support of the reviewer Plamena Popova, and the valuable assistance of Márta Kondor.
The June Bulletin also includes:
✔️ Articles on national rights constituting earlier rights within the meaning of Article 8(4) EUTMR in the Czech Republic, written by Kateřina Trzaska and Tereza Hrabáková; Finland, written by Riika Palmos and Ellenetta Jestoi; and Hungary, written by Barnabás Mező;
✔️ An interview with Benjamin Schindler from the Fédération Internationale de Basketball, in line with this year’s World Intellectual Property Day theme, “IP and Sports,” as well as an interview with Professor Morten Rosenmeier on the Danish Board of Design;
✔️ The latest case-law reviews by Amelia Skelding, Zsófia Halmágyi, Amely Sophie Platz, Bram Woltering, and Valentin Pepeljugoski;
✔️ Updates from ECTA’s International Trade, Internet, Harmonization, Law, and EUIPO-Link Committees;
✔️ A “New Members” section featuring interviews with ECTA members.
If you would like to read the Bulletin, you can find it at the following link https://brandworkroom.com/ECTA/bulletin-june-2026/index.html